Using pop culture to create social good
Empowering and advising clients on their personal philanthropic strategies
Facilitating cause-marketing partnerships and programs, and providing counsel on community affairs activities within companies
Helping artists, athletes, and companies create momentum for positive social change
Consulting for high-net-worth individuals and corporations to establish or improve their social impact
Using the agency's resources to assist with the practical needs of global communities and nonprofit organizations
Activating the power of CAA's staff to create a network of the next generation of volunteers and community leaders
Creating a project-related, donation gift that is shared with our clients and friends at the end of each year
Bringing together affiliate groups within and across the agency's employee base
The CAA Foundation helps employees practice regular and frequent community engagement, using the power of pop culture to assist with the practical needs of nonprofit organizations globally.
The CAA Foundation actively organizes service projects for the agency's employees throughout the year and encourages individuals to create their own volunteer opportunities as well. Whether in communities where CAA has offices or in locations where there is a specific need, service days are an integral part of the employee experience. Emphasis is placed on volunteer work at public school campuses; regional and international organizations that have a need for human capital; and locations that have experienced natural and man-made disaster.
CAA has a long-term partnership with Communities In Schools in Los Angeles and Nashville, and also has long-standing relationships with partner schools in other locations around the world. Career days, beautification projects, STEAM workshops, college essay writing, and mentorship are among the many ways we work with students.
In addition, the foundation often provides additional monetary and in-kind support for these same schools and for nonprofit organizations with which we work. We host gatherings and special events for teachers, provide meals and other necessary items, including school supplies and musical instruments, for underserved students, as well as fund special programming in arts, technology, and other areas throughout the year.
CAA's Task Force was created in 2002, in keeping with CAA's long-standing and deep commitment to giving back to our communities. Operating in Los Angeles, New York, Nashville and, most recently, London, the Task Force contributes volunteer hours and directs financial resources to various causes.
Task Force events provide CAA employees actionable ways to help alleviate some of the most pressing issues facing our communities, while providing opportunities to build and strengthen relationships with one another. Tackling issues from hunger to sustainability, education to children's health, Task Force events include hosting job shadow days, building community gardens, cleaning up public spaces, participating in run/walks, and reading to elementary school students.
The Task Force also organizes annual benefits which raise hundreds of thousands of dollars for public education and energize young professionals around charitable work.
The CAA Task Force is an integral part of our culture.
Every year, CAA gives thousands of holiday gifts to clients and business associates across the globe. The CAA Foundation is committed to making sure this gift has global impact, with a donation and message accompanying the physical gift; and the whole package is designed by the agency's award-winning, in-house creative group. In giving gifts that have meaning, we are able to spread holiday cheer while encouraging positive social change worldwide.
Past gifts have benefited Communities In Schools, The School Fund, Teach For All, FEED Foundation (Feeding America and World Food Programme), Malaria No More, Share Our Strength, Operation Gratitude, and One Laptop Per Child.
In 2012, CAA launched the Employee Committee initiative as a way to enhance company culture. With chapters in Los Angeles, New York, Nashville and London, these committees provide an opportunity for employees at all levels of the company, together, to create programming that educates, inspires and connects colleagues, industry peers, and communities.
An important part of the agency's commitment to diversity, Employee Committees create and drive dialogue about a range of topics impacting our various industries.
By approaching the business of philanthropy on many strategic levels, the CAA Foundation empowers individual clients across the agency to contribute their time, talent, and resources to make a difference, to be of service, and to improve conditions locally and worldwide.
The Foundation helps clients identify nonprofit organizations or causes that align with their philanthropic goals and supports them in spokesperson and volunteer opportunities. Where appropriate, we create vehicles for clients' causes by providing access to key resources and advising them on starting a nonprofit organization, from navigating legal requirements to helping formulate a focus and a mission. We also advise individual clients with existing foundations on planning events with impact, creating partnerships with corporate clients and other organizations, as well as introducing clients to key supporters of their cause.
With CAA's corporate clients, the Foundation facilitates cause-marketing partnerships and programs, as well as provides counsel on how to improve corporate foundation and community affairs activities. From the start of a concept, to organizational structure and staging, CAA works with its corporate clients to tell their stories and attain their goals through meaningful collaboration.
The CAA Foundation helped Delta Airlines conceptualize and launch the Delta Force for Global Good, to engage their employees worldwide, and to allow for consumer activation in their Corporate Social Responsibility platforms. We supported our client Chipotle in the creation of the Cultivate Foundation, which is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues. We advised the MacArthur Foundation on a digital badging system, which makes visible and validates student learning in both formal and informal settings. We also aided in the development of the annual Make Some Noise platform for CUSP by Neiman Marcus – a campaign that celebrates the most fearless, bold and fashionable women transforming the pop culture, fashion and music landscapes today.
The CAA Foundation has been at the center of social movements and events, bringing together clients and organizations with fundraising and advocacy in a timely way.
In 2007 and 2008, American Idol was the most watched show on TV when Simon Fuller asked us to architect "Idol Gives Back," a new, charity-themed episode. Using the agency's depth and breadth of resources, we helped Idol achieve what had never been done before by bringing five high-profile clients to the platform, raising over $125MM to help children and young people in extreme poverty in the U.S. and in Africa through our clients' ongoing charities and partnerships.
When Bill Gates shared that the eradication of polio was his primary mission, the CAA Foundation connected the Bill and Melinda Gates Foundation with our client FC Barcelona, knowing that the powerful reach of this global team could supercharge Gates' goal to impact polio. The result was a three-year initiative called "More Than a Goal" to help in the fight to end polio. The program created an opportunity for millions of fans worldwide to play a role in helping people live healthy, productive lives.
Further examples of the CAA Foundation's work in this area include the My Brother's Keeper campaign with the White House; Hollywood Stands Up To Cancer in conjunction with the Entertainment Industry Foundation; the Haiti Red Cross Ad Council Campaign launched following the 2010 earthquake; content creation for TEACH.org; and guidance for clients and events associated with Girl Rising.
The CAA Foundation services outside entities that wish to establish or improve their social impact, using resources to bring their social mission to life. We advise clients in this area through a process of discovering where their philanthropic passions lie and understanding where they want to effect change. CAA then designs a comprehensive, start-to-finish strategy that can shift principles into action.
In this capacity, the CAA Foundation works as a premium advisory service for C-Level executives, leader-driven organizations, and high-net-worth individuals looking to increase involvement with personal philanthropies, individual or company foundations, or corporate social responsibility strategies.